The Iron Way - Our Core Values
Our business’s core values are at the heart of everything we do here at Iron Physical Therapy - every patient we treat, every marketing decision we make, every staff member we welcome, every community event we attend.
“The Iron Way” helps differentiate us from others and clarifies the ideals our organization won’t compromise on.
Iron’s Vision: A community where everyone taps into the transformative power of healthy movement.
Iron’s Mission: To provide a warm and inviting place where active people can heal and become stronger than they ever thought possible in body, mind and spirit!
Our 7 Core Values: that guide us every step of the way:
1. Iron Attitude - #Allin
Iron team and patients give 100% every visit, every hour by showing...
Infectious enthusiasm, relentless work ethic and conviction that our work matters
Grit, courage and perseverance no matter the obstacle
2. Intentional #Hospitality
Our big heart is our biggest competitive advantage
Warm, welcoming and empathetic
An atmosphere of hope and healing
3. We are #BuiltonTrust
Meaningful staff and patient connections built on a strong foundation of trust
Everyone feels safe to be themselves
A culture of candor (open, honest, transparent, vulnerable)
Loyalty and commitment to patients, each other and the organization
Leaders are transparent and have an open playbook
4. Community Unity - #Comm-Unity
Deeply vested in the overall wellness of those in the areas where we live & work
Dedicated to collaboration with local partners to expand our impact
5. #Crafted4Athletes
We’re uniquely qualified to work with other athletes (athletes understand athletes)
6. #GetBetterBeBetter Mindset
Dedicated to growth personally, professionally, as a team and as an organization.
Get Better - do the work; take every opportunity to proactively grow and get stronger in body, mind and spirit
Be Better - go out in the world and use what you’ve learned; dream bigger about what you can accomplish
7. Agile and Adaptable - #QuickToAdapt
Willing to innovate, adapt and change especially in response to technical, cultural or political changes